Copenhagen, 23.02.2026
Grade A Copenhagen strengthens its strategic and creative profile by entering into a partnership with designer Jesper Høvring, who joins the company as an Associate Partner. The partnership stems from a shared ambition to create a groundbreaking secondhand concept that directly competes with buying new – in terms of experience, aesthetics, and quality.
Longevity in clothing as a common core philosophy
When Jesper Høvring designs a dress, it is made to last – not just for a single evening. Construction, proportions, and materials are chosen with durability in mind. The same philosophy characterizes Grade A Copenhagen, which works with curated men's secondhand, allowing quality products to continue their life in new contexts.
“I see great potential in working with existing quality products and rethinking their relevance in a modern wardrobe. It's about respect for craftsmanship and choosing clothes that are not temporary”, says Jesper Høvring.
A new chapter: Entering the men's universe
The partnership also marks Høvring's entry into a purely male universe. After decades of exclusive couture, he now brings his eye for construction and proportions into the development of upcycling collections, refined men's silhouettes, and strategic collaborations for Grade A Copenhagen.
A European ambition in a fragmented market
The market for men's secondhand is growing but fragmented, and many concepts have failed to create a shopping experience that appeals to men. Here, Grade A Copenhagen will stand out.
“Men primarily want a convenient shopping experience. This is precisely where we have focused our efforts, so that secondhand becomes as easy, safe, and appealing as shopping at Magasin,” says Jesper Svarer, founder of Grade A Copenhagen.
The ambition is clear: to become a leading European player in curated men's secondhand. With Jesper Høvring as an Associate Partner, both the creative direction and the company's national and international PR efforts are strengthened. The partnership marks the beginning of a new phase where classic craftsmanship and circular thinking unite in the ambition to redefine the future men's wardrobe.
Contact:
Jesper Svarer, CEO, Grade A Copenhagen: tel. +45 51 52 53 05.
