Press release
Valby on April 18, 2024
It is based on a strong community of values that Boldklubben FORWARD and Grade A Copenhagen enter into a strategic partnership that, among other things, gives supporters of FREM a discount when they shop for sustainable clothing at Grade A Copenhagen.
In a time when the world is getting smaller, opportunities are more numerous and everything is getting stronger, it is more important than ever to find roots in your values. Grade A Copenhagen and Boldklubben FREM are therefore proud to announce a strategic partnership that celebrates community, which makes us strong and provides opportunities that reach far beyond the whims of fashion and the chalk lines of the football field.
Social sustainability and environmental sustainability are inextricably linked. It's something we share. That's why this partnership makes incredible sense.
CEO and founder of Grade A Copenhagen, Jesper Svarer Nissen adds:
“The football club FREM is not just an institution in the history of Danish football. It is the real thing. It is soul and community. It is respect for what has been handed down and the desire to give something back to society. Values that align incredibly well with a second-hand universe like Grade A Copenhagen”
Specifically, the partnership will mean that all supporters of Boldklubben FREM will in future be offered a discount when they shop for sustainable clothing at Grade A Copenhagen, tickets to FREM home matches will be given away, and there is also a plan to create a special “FREM vintage collection”, with the profits going to a good cause.
“In Boldklubben FREM there is room for everyone. We are a working-class club with proud traditions of taking social responsibility. We provide opportunities and experiences to people through our strong community. The collaboration with Grade A Copenhagen is about exactly that; Providing opportunities and experiences while taking responsibility for consuming smarter and more sustainably”, says Frans Barkler, director of the FREM football club.
You can read more about the collaboration at Grade A Copenhagen and the FREM football club.
Contact:
CEO, Grade A Copenhagen, Jesper Svarer Nissen: tel.: 51 52 53 05
Director, Football Club FREM, Frans Barkler: tel.: 28 86 77 68
