Ivy League style is calm, classic and steeped in history. It feels familiar because it's built on qualities that never go away: simplicity, comfort and delicate elegance. These are clothes you can live in - not just wear.

And Ivy League is about aesthetics and mindset. You're well-dressed in a way that feels natural. Nothing is loud. Nothing is trying to impress. These are the clothes you wear when you want to exude calm, tradition, and unpretentious style.

The style originated at universities like Princeton, Yale, and Harvard, where students put together an everyday uniform based on functional military clothing and British shirts and blazers.

The Ivy League was not created as a fashion – it was just logical, practical and neat. And that's exactly why it became popular.

1920s-40s: The Ivy League style is formed.
The students mix casual with tailoring, resulting in a style that looks effortlessly smart.

1950s: American takeover.
Almost all of the United States is adopting the look. Ivy is now synonymous with “pretty without being stiff.”

1960s: Global spread.

Europe and especially Japan adopted the style. Ivy began to resemble the modern preppy look we know today.

1970s-90s: The struggle for survival.

Popularity and fashion change. New popular trends emerge. But classic style and classic brands refuse to surrender, and they both find survival in their own identity and charisma: timeless heritage.

2010–present: The Renaissance

The Ivy League is reborn. Strong movements around old money, aesthetics and vintage are bringing the Ivy back. And rightly so. Many crave the calm, timeless and well-built. These are the essences of the Ivy League.

Ivy is relaxed, clean and consistent. It's a style that makes you look good in a comfortable way. You're well-dressed without overdoing the look. You're at peace with yourself.

The Ivy League is particularly characterized by some key items that are often repeated.

The Oxford and button-down shirt gives you a sharp look without being stiff. It's a safe choice – even on days when you're in a clothing crisis and you don't know what to wear.

An Ivy blazer is light and playful. It adds structure without taking over. You look put together but never over-dressed. And this is where blazers and especially sport jackets come in handy.

Chinos, jeans and corduroy trousers give you a relaxed confidence. They fall naturally and make the whole look effortless.

A knit or sweatshirt adds warmth and texture. Crewnecks, v-necks and half-zips are especially preferable. They make the outfit more human and less formal – perfect for layering on a cool day.

Within the Ivy League, the tie is the icing on the cake. The icing on the cake - The cream in the coffee. The tie exudes personality, authority and self-confidence, and it gives your outfit just the right touch of being complete without appearing forced or over-dressed.

Business casual: A look that makes you look well-dressed without appearing formal. Relaxed, comfortable and professional.

Smart casual: Tweed, oxford and flannel – a look that adds depth and texture. Perfect for days when you want to look polished.

Weekend / campus: College sweatshirt, chinos and boat shoes. Casual, but always neat. A look that feels like Sunday.

Summer: Light, classic and airy. Perfect when you want to be cool without compromising on style.