Prep has always had its own uniform: button-down shirts, striped ties, chinos, blazers, knitwear and collegiate jackets.

Keep the ingredients. Forget the rules.

Gør prep til din egen.

A New Prep takes the codes of classic Ivy style and puts them together in new ways – tailoring with varsity jackets, ties with denim, and classic menswear elements with relaxed sportswear.

Tag uniformen fra hinanden

Wear the tie without the suit. The blazer without the matching trousers. A varsity jacket over your shirt. Combine something refined with something casual.

Preppy style becomes much more interesting when it doesn't try to be perfect.

Old clothes. New combinations.

Secondhand naturally breaks the rules. Different brands, decades, and styles meet in combinations that were never designed to exist together.

That is precisely the point.

See selected collections