Settling scores, inheritance, and Italian luxury
The story of Paolo Gucci is not just a story of design.
It is also the story of a family feud that helped define the most turbulent years of the Gucci dynasty.
In the 1980s, conflicts escalated between Paolo and the rest of the Gucci family. Disagreements over control, creative direction, and the right to use the Gucci name led to public rifts and lawsuits.
Paolo wanted to launch designs under his own name – something the family strongly opposed.
This sparked legal battles over names, rights, and inheritance.
The conflict became so bitter that Paolo, in a sensational turn, collaborated with American tax authorities against his own father, Aldo Gucci, further contributing to family division.
Behind the glamour lay rivalry, power struggles, and family breakdowns.
And perhaps that is precisely why Paolo Gucci fascinates. He was even considered a visionary.















